A New Site for a too-cool brand.

2016/04/15
Branding, UX, Web Design, Art Direction, Illustration

To keep with the current site, a very animated site, the full screen HTML background video ( replaceable by a responsive image slider ) helps to achieve this.

They really wanted to keep the “skater-friendly” atidtude of the first site. I wanted to create something that was very pink, very very pink. So I used a darker more sparse palette and brighter more neon pink. A few of there locations include neon lights on the exterior and so I created a neon inspired version of the logo.

The push navigation includes extra social media items and helps clerify the icons, as does the mouse over icon name.