Red Bull On Demand
Red Bull tasked us to come up with experiences that will appeal to tech start-up, developer and the best kind of geeks.
About the project.
2016/06/15
Concept, Strategy, Art Direction, UX
Build your robot and dominate from anywhere in the conference.
Creators, makers and developers know that inspiration can strike at the most unexpected times—especially when you take a break. We’re giving conference attendees a chance to get their creative juices flowing with a Red Bull and a little friendly competition.Conference goers can break away to play our game
- People can build their own robot using Red Bull-branded parts on an app
- Once their robot is assembled, it’s time to battle it out
- The app will feature a leaderboard and the option to challenge people
- We can feature battles on a Jumbotron
- People will network and play throughout the conference
Share
Document the process behind your Red Bull delivery. Share the thrill of the drone race.
Engage
Each visitor will make a point to try this new experience and will likely share this event with their co-workers.
Drive Traffic
Drones will be unmissable at the conference. Relevant hot technology. Likely to create buzz.
