Samsung: Texas Gaming
About the project.
2020/02/01
Concept, Strategy, Art Direction, CGI/VFX, Video Production
After Covid gave our Texas Takeover Campaign a wallop – we brought out the big gun. A full on multi-event Texas focused gaming takeover of the under used Twitch Channel, and whoa did it pack a kick. With over 175 million engagements this thing exploded.
This take-over included a Pro-Team tourney that was televised featuring The Dallas Fuel and the Houston Outlaws, a twitch Minecraft event, a brutal PUG tournament, a star studded Among Us twitch event and lastly 14 straight days of Fortnite featuring custom gameplay, maps and pro-players.
Mystic Map Mayhem
14 Days of Epic Fortnite events featuring: 3 Custom maps with custom Samsung features and gameplay that was featured by Epic and playable by all, 20 Different pro-gamers and influencers, and over 100 million players over 2 weeks.
The Lonestar Challenge
14 Days of Epic Fortnite events featuring: 3 Custom maps with custom Samsung features and gameplay that was featured by Epic and playable by all, 20 Different pro-gamers and influencers, and over 100 million players over 2 weeks. Below; 15second TV Commercial, and Recap.
PubG: Lonestar Showdown
14 Days of Epic Fortnite events featuring: 3 Custom maps with custom Samsung features and gameplay that was featured by Epic and playable by all, 20 Different pro-gamers and influencers, and over 100 million players over 2 weeks. Below; 15second TV Commercial, and Recap.
SamsungUS, Among Us
Lasting over 3 days this timely event featured Jojo Siwa, A Famous Mystery Celeb (no spoilers), and 8 other influencers. This highly successful event had over 120 million views total (last I checked). Thanks Kelsea for all the awesome graphics!
Misc. Assets
