About the project.

Concept, Strategy, Art Direction, UX

Dreamforce must be impactful, memorable and most importantly an experience so valuable attendes want to repeat it every year.


While I am there:

Interactive Check Point

Check in here to make the most of each day at Dreamforce. An
immersive, interactive touch wall where sponsors can dynamically connect with attendees. The wall acts as a gathering spot—informing, inspiring and entertaining attendees with:

• daily topics and must-see sessions
• way finding and quick navigation
• social aggregation and trending content
• crowed sourced visualization of Dreamforce
• group snapchat filters, messages, and photo ops

When I return:

Debrief powered by Einstein

Easily and compellingly share what you learned at Dreamforce when you return home. Your RFID badge stores your personal journey—where you went and what you heard. We’ll compile your experience using Einstein AI to pull the most important
moments from your four days into a shareable digital journal, featuring:
• key slides from the sessions you attended
• impactful images uploaded during the event
• important contacts made along the way