About this CD:
I’m a creative leader who thrives at the intersection of content, design, and marketing — building work that connects millions of people to the brands they love. Over the last 15+ years, I’ve worked in both boutique shops and global agencies, leading teams of all sizes while partnering with brands like Samsung, Google, Walmart, Disney.
I’m fluent in a broad creative toolkit — from Adobe Creative Cloud, Blender, and Figma to AR/VR, VFX, and front-end development. But my real passion is building systems, pipelines, and people: mentoring talent, shaping teams, and turning ideas into things that have never been done before.
What I’m Currently Up To:
At Cheil USA, I was the first creative in the Dallas office — and I’ve since built a team of 60+ incredible designers, writers, and makers. Together we’ve delivered everything from retail and experiential activations to digital, web, social, SaaS/app, and CGI content.
Along the way I built Cheil Dallas’s in-house production studio from the ground up (giving the team speed and agility across photo, video, and CGI), led Samsung Mobile’s U.S. social channels for 3 years (overseeing strategy and content production that reached millions daily), and pioneered Samsung’s first AI-powered experiences across multiple platforms — from interactive museum pedestals to retail avatars and workflow automation. It’s been a ride — equal parts demanding and exhilarating — and it continues to push me (and my team) to chase work that’s never been done.
Awards and Recognition:
My work has been honored with 100+ awards, from local and regional ADDYs to international recognition at the D&ADs, Webbys, and Creative Pool. It’s been featured in books, magazines, and industry publications — often for innovation in CGI, AI, social, and experiential design.
Beyond accolades, I’ve had the privilege of serving as a juror for Webbys and Creative Pool, helping set the standard for the next wave of creative excellence.
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