Product Design · UX · Branding

As the Creative Director for the Helmuth project, I undertook a pivotal role in redefining the brand and crafting an immersive Ecommerce experience that seamlessly extended to social channels like Instagram. Helmuth, a brand new venture, required a fresh identity and an Ecommerce platform that aligned with its vision.


Creative Director


Key Objectives:

  • Establish a distinct and compelling brand identity for Helmuth.
  • Design an engaging Ecommerce platform that reflects the brand’s ethos.
  • Optimize the brand’s presence on social channels, with a specific focus on Instagram.

Leadership and Team Collaboration:

In my capacity as Creative Director, I provided visionary leadership that shaped the project’s success:

Brand Transformation: I spearheaded the development of Helmuth’s brand identity, crafting a unique visual and conceptual language that resonated with the target audience. This involved defining brand values, aesthetics, and messaging.

Ecommerce Design: My role extended to designing a user-centric Ecommerce platform that seamlessly blended the brand’s identity. The goal was to create a visually appealing and intuitive shopping experience that reflected the brand’s essence.

Social Channel Optimization: Recognizing the importance of Instagram and other social channels, I led efforts to ensure Helmuth’s presence was not only prominent but also in alignment with its brand identity.

Creative Process:

Our creative process followed a systematic approach:

  • Brand Identity: We began by defining Helmuth’s core values, mission, and vision. This laid the foundation for a cohesive brand identity that extended across all touchpoints.
  • Ecommerce Platform: Our design process prioritized user experience, focusing on creating a smooth, intuitive, and visually captivating Ecommerce platform. It was imperative that the platform provided a seamless shopping journey.
  • Social Media Integration: Given the significance of Instagram, we tailored our social media strategy to resonate with Helmuth’s brand identity. This involved content creation, engagement, and community-building.

Outcomes: The Helmuth project witnessed remarkable outcomes:

  • Distinct Brand Identity: Helmuth emerged with a compelling and unique brand identity that resonated with its target audience, setting it apart in a competitive market.
  • Engaging Ecommerce Platform: The Ecommerce platform we designed received positive feedback from users for its user-friendliness and aesthetic appeal.
  • Effective Social Presence: Helmuth’s Instagram presence successfully conveyed its brand identity, fostering engagement and customer loyalty.

This project exemplifies the transformative power of creative direction and strategic design in crafting a brand and Ecommerce experience that not only captures the essence of a business but also resonates with its audience, creating a lasting impact.